Module: Design Studies
Project Title: Rebranding ¡V 250th Anniversary for Hamley¡¦s
Project Duration: IVE (Higher¡VDiploma, 05¡V08)
Introduction: Hamley¡¦s is a famous toyshop in London, which has 250 years of history. Hamley¡¦s would like to announce a new identity for its 250th anniversary. Hamley¡¦s are fun, engaging and child friendly but not childish. The new identity creates a joyful and fun feeling. I use the concept of present box and ink to create the identity which are the elements children love very much. Also, I reserve the most important element of the brand ¡V Stars.
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